Telling Black Stories Inclusive of Joy

This year’s Juneteenth was one of the most anticipated and celebratory in recent history. For the first time, Juneeteenth was honored on a national scale. Organizations nationwide edited their handbooks to recognize the day as a company holiday; philanthropists such as Netflix’s CEO Reed Hastings, donated to historically Black colleges and offered funds and resources to Black causes and businesses. City officials like San Francisco Mayor London Breed redesigned policing policies that center the San Francisco community and in D.C., Mayor Muriel Bowser unabashedly proclaimed Black Lives Matter, paying homage to the movement with a colossal mural artfully painted in a prominent city space and renaming the former 16th Street NW, Black Lives Matter Plaza. Several cities would follow this act of leadership.

Juneteenth 2020 was perhaps the first time in our nation’s recent history where Black people will remember a national effort to recognize Black humanity beyond our pain and adversities – a practice that has long been absent from philanthropy and the public sector. Philanthropy often celebrates the stories of Black people, but only in a self serving way that convinces donors that their plight can be overcome through grants and donations. This toxic practice relegates an already marginalized person to a box outlined by that single experience. Black people deserve to have stories told about the Black experience in a humane and holistic way. The coverage of Hurricane Katrina, where Black people were called looters and others were finding resources for survival, is one example.

Black people deserve to have stories told about the Black experience in a humane and holistic way.

As the digital strategist for Living Cities, I am intentional about capturing the plight and resilience of Black people in our work while also sharing stories of Black self-preservation, achievement, and joy. As a Black woman, I well-understand how Black narrative is multi-dimensional. Unfortunately, most strategic communicators who do not share this identity generally lack this understanding, showcasing perpetual stories of Black trauma with imagery reflecting the Black experience to the likes of a Great Depression – as if moments of happiness are fleeting.

While supporting the storytelling of more than a dozen major U.S. cities through our City Accelerator initiative, I noticed that some cities could not even name Black, and therefore failed at capturing the fullness of the Black experience. The cities’ narrative about Black people used limited terminology such as ‘diverse’ and ‘minorities’ in their messaging. This practice has precedent in the public sector. In 1989, the J.A. Croson v. City of Richmond decision required that government procurement programs establish a compelling interest to enact race-conscious programs. This Supreme Court decision was designed to stop the wave of local governments’ preference for Black people receiving state and city contracts in the 1980s and language of that era is still widely used today.

Philanthropists and public sector communicators must practice storytelling that is a humane representation of the Black experience. One way I have practiced holistic storytelling is with a campaign I self-asserted as ‘Black Joy Week’ that preceded June 19, 2020. That week, I posted stories on social media that were a reflection of Black resilience, progression and of course joy. View the Twitter thread here.

High-production storytelling efforts are great, however there are everyday tactics to implement that share Blackness authentically and fully. If you want to make a shift in your communications, here are four ways you can reflect Black joy when sharing stories related to the Black experience:

Publish Photos of Black People Smiling…and celebrating…in confidence…in peace…in joy.

Black people are humans, like anyone else, who experience a range of emotions beyond just sadness, seriousness and anger. Digital storytelling in philanthropy and the public sector should embrace diverse images representing the range of emotions experienced by Black people, inclusive of happy and empowering emotions.

And, your stories should exhibit variations of Blackness in hair texture and styles, eye and skin colors and abilities. My suggestion to combat the form of erasure that Croson laws enforced, is to show the faces of the group you speak of through photos.

Progress is a significant part of the Black narrative and is far too often omitted from stories of economic development centering Black people.

Incorporate Positive Statistics in Economic Development Stories

We get it. Racism has caused a deficit in Black wealth–and yet–the Black community has prevailed against all odds. Progress is a significant part of the Black narrative and is far too often omitted from stories of economic development centering Black people.

When talking about Black economy, it is imperative to source stories of advancement to accompany the statistics that highlight the disparities Black people face. Philanthropists and the public sector communicators might emphasize how:

Support Black People in Sharing Their Own Stories.

Black voices are necessary. It is imperative that philanthropists and the public sector empower members of the Black community to narrate their own stories. For example, orgs might produce a video through the lens of the person. Black people are the experts of their own experiences. By providing a platform to elevate Black voices, Black storytelling is made more equitable and resonates with the audience in a more compelling way. To support a Black narrator, you can prompt them with a question like “What brought you joy this week?”

Encourage Authenticity in Stories.

Check your biases and times when you are attempting to censor a story to fit your organizational voice/brand/goal/intentions. It is common for a Black person to understand the necessity of code-switching when integrating in groups of non-Black people. There is an understanding that acting less Black, white people are disarmed thereby making the Black person safer to be around. This action can create/surface internalized ideals about Black people that white people come to subconsciously subscribe to.

While Juneteenth inevitably highlights some of this country’s egregious mistakes it is nicknamed “Jubilee Day” to center the resilience, aspirations, and joy of the Black experience. Just as there have been calls over the last few decades to recognize Black history and futures beyond Black History Month in February, Juneteenth 2020 has brought awareness to bringing humanity into these stories and uplifting Blackness.

Philanthropy and the public sector take heed.

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Reopening Our Cities in the Midst of COVID-19 Calls for Inclusive Community Engagement

Though public life has been put on pause by the COVID-19 pandemic, the recovery period is predicted to bring a sequence of phases returning us gradually into public spaces with varying levels of social distancing as Coronavirus cases decline. The way to recovery is through collaboration; across sectors, across stakeholders, and across equity gaps. We believe that the careful engagement of all voices, in a collaborative, thoughtful way is critical when forming solutions to the challenges we are facing and to moving forward with confidence and trust.
We hope to provide a framework for addressing the challenges that will come with building back our necessary social infrastructure, by and for the community. From our perspectives as an urban anthropologist at THINK.urban and as a director of stakeholder engagement firm Connect the Dots, we see the following key points as a good place to start.

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3 Cities Using Capital to Build More Inclusive Ecosystems

Coaching Cities to Build Inclusive Ecosystems

In order to lead these cities in developing their ecosystems to create the new capital structures that they require, they needed an investor and ecosystem builder who understands the capital challenges faced by entrepreneurs of color in their earliest fundraising rounds and how to create new models to help remove structural bias.

I’m a San Francisco-based venture capital investor who invests in early stage companies and has built startup ecosystems in the US and internationally. More than 60% of my investments have been in companies with one or more underrepresented founders.

The same coaching I give to founders can be extended to cities, and for 18 months, I became ‘the VC in their corner’ who would advise the (SU)3 cities on the business models and capital structures that would create sustainable pathways to support the building of these entrepreneurial ecosystems.

I have invested in all types of founders, but without equitable participation in the innovation economy from people of color – this nation’s fastest growing demographic – we rob ourselves of the full spectrum of innovation and we create an inevitable future where America’s persistent wealth gap will become even wider.

For (SU)3, we focused exclusively on high-growth entrepreneurs building the companies that can deliver innovation and opportunity at scale. Main Street and small business entrepreneurship are still incredibly important to local economies, but high-growth entrepreneurship transforms cities, allows companies to hire dozens if not hundreds of employees, and creates anchor institutions from which new entrepreneurs and companies will be created. Activating the relationships that make it possible for these high-growth entrepreneurs to succeed will increase the capacity of each city to build the entrepreneurial ecosystems necessary to meet the needs of founders of color, from small to large businesses.

These cities were selected for their unique cultures, economies, and the position that they all sit relative to high-growth entrepreneurs of color. In each city, we identified an institutional lead and I provided them with my coaching on venture capital and ecosystem building to carry this work forward:

  • Albuquerque Community Foundation
  • New Orleans Business Alliance
  • 42Phi Ventures (San Francisco Bay Area)

Three Cities Putting Inclusion in Focus

The strategies deployed locally by each (SU)3 team were focused on increasing investment, particularly private equity and venture capital, in entrepreneurs of color who want to scale their companies. “Key to this work,” as our team leads in New Orleans note, “is the identification of bias where it exists in capital allocation and eliminating the perception of race as representing risk.”

Not only is there an undersupply of capital that fits the needs of founders of high-growth businesses, but these founders are at best, largely ignored; and at worst, excluded from existing entrepreneurial support systems.

New Orleans represents a Southern city with a long tradition of entrepreneurship among people of color. Today, Black-owned businesses account for 40% of all businesses in the city, but these businesses receive less than 2% of all business receipts — a margin that has remained constant since 1997. New Orleans has a 60% majority Black population but where Black entrepreneurs have been underrepresented in the city’s emerging entrepreneur community of local accelerators, incubators, and angel investor networks. Of the $41 million of local angel investment in entrepreneurs, only $1.3 million was invested in entrepreneurs of color.

Team Lead: New Orleans Business Alliance

  • Create Capital from Customers
    A council of New Orleans’ private corporations and industry associations have committed to spending $232 million on contracts with entrepreneurs procurement needs of the participants. Raised a $6M Mobilization Fund to provide capital to companies granted contracts in order to give companies the capacity to fulfill larger commitments.

  • Entrepreneur Education Partnership
    Partnered with Tulane and Xavier universities to develop an education program for entrepreneurs who need additional training on sales and financial management. The first cohort of entrepreneurs are currently in the program.

  • CDFI Capital Consortium
    Worked with CDFIs (Community Development Financial Institutions) to create an innovative growth capital product with underwriting criteria and a loan-loss reserve that reduces risk and allows them to provide debt capital to entrepreneurs previously ineligible for CDFI loans. NOLA is also working on an equity capital product for high potential startups.

Albuquerque has a very nascent entrepreneurial ecosystem, but where frontier and space technology thrive around the region’s federal labs like Sandia and private space companies like Virgin Galactic. Despite a rich cultural landscape of Native and Latinx people, these sectors rarely see participation from entrepreneurs of color.

New Mexico is a state where there are more people of color than there are white people — a coming reality for the rest of the nation. Over 62% of New Mexico’s population is non-white and approximately 48% of the population is Latinx.

The rest of America is not far behind. If we can figure out how to support entrepreneurial growth in one of the first New Majority states, then we can begin to understand how to support inclusive entrepreneurial growth in an entire nation where people of color will soon be the majority.

Team Lead: Albuquerque Community Foundation

  • Entrepreneur Landscaping
    In Albuquerque’s young ecosystem, we first started by identifying founders and debunking the outsider’s myth of ‘no high-growth entrepreneurs of color in the ecosystem’. The team’s 1:1 outreach to founders discovered entrepreneurs of color leading businesses from pre-revenue startups to companies with millions of dollars in yearly revenue. Over half of those founders are Latinx and 20% are of Native or indigenous background.

  • E3
    On the back of this pipeline undertaking, ABQ then launched E3 – a quarterly event series that has been connecting entrepreneurs of color with the broader Albuquerque ecosystem and encouraging peer-led resource sharing among the region’s growing startups.

  • Loan & Equity Capital Vehicles
    ABQ challenged traditional methods of lending with the Nusenda Co-op Capital product that allowed member organizations to issue micro-loans to business partners. The pilot program made over $400,000 in loans with a delinquency rate of less than 1%. The Albuquerque team is continuing to create new capital products and has developed the structure for a new equity funding vehicle. Earlier sourcing will provide a deal flow pipeline for this capital product that invests in entrepreneurs of color.

San Francisco Bay Area is the mature startup ecosystem that others model themselves after and look toward for innovation. It is the place that birthed Uber, Google, and Salesforce, but it still hasn’t grocked how to create an ecosystem where entrepreneurs of color – specifically Black and Latinx entrepreneurs – have the same access to networks and capital that others do.

Today, you can build a great company anywhere. Many cities like New Orleans and Albuquerque will benefit from the expansion of opportunity beyond the coastal hubs of San Francisco/Silicon Valley, Boston, and New York City, but they still face an undersupply of capital that fits the needs of the high growth businesses that want to start there.

Meanwhile, entrepreneurs of color are fleeing San Francisco and other Bay Area cities as a result of being priced out of both residential and commercial real estate markets and because the area often doesn’t meet their cultural needs.

Team Lead: 42Phi Ventures (San Francisco Bay Area)

  • Crowdfunding & Angel Investor Education
    In San Francisco, we wanted to go beyond venture capital, which has a long history of being inaccessible to Black and Latinx founders — especially at the earliest stages. We focused on educating professionals of color to create more angel investors and leveraging crowdfunding for people who have the capacity and interest in investing in entrepreneurs of color.

  • Housing Policy
    The skyrocketing cost of housing is the Bay Area’s biggest threat to its position as the nation’s innovation center and one of the biggest barriers to entrepreneurship for those who do not have a financial safety net. In the Bay Area, we are continuing to engage civic leaders on housing policy changes that will give qualifying entrepreneurs a financial buffer and access to more affordable housing supply.

  • General Contractor Education
    Related to San Francisco Bay Area’s technology and population boom, there has also been a tremendous increase in large-scale development projects. The development and construction industries also see disparities in firms owned by people of color having less access to high value (multi-million dollar) development projects either as prime or sub-prime contractors. We worked to address this with an education series that helped Black and LatinX construction firm owners navigate the complexities of public and private contracting opportunities and connect to more prime contract opportunities.

Philanthropy Working Together: Living Cities, Rockefeller, Surdna Partnership

Philanthropy isn’t always thought of as having a seat at the table of capital innovation, but it has an important role to play in lowering the barriers to economic opportunity.

Foundations and their endowments fund the venture and private equity funds that serve as the growth engine for innovation and new company development. As limited partners, this seat of influence can be both the carrot and the stick in encouraging and requiring the funds in which they invest to actively create a more inclusive table in both their investment partnership and the founders they invest in.

The collaborative efforts of philanthropic organizations can catalyze the creation of inclusive ecosystems and ensure that everyone has access to the resources to start and scale businesses that drive our nation’s innovation engine.

For (SU)3, three national philanthropic organizations came together to support these cities in laying the groundwork to evolve their entrepreneurial ecosystem.

Living Cities is a 28-year old collaborative of 18 foundations and financial institutions. Together, they are working to ensure that all people in U.S. cities are economically secure and can build wealth. To achieve this result, it is imperative that they address racial gaps in income and wealth and work with urgency to close them. Their institutions are committed to marshalling their resources to put racial equity and inclusion at the center of our entrepreneurial ecosystem-building efforts in (SU)3 cities in order to achieve greater results in income and wealth creation than is possible through our organizations’ separate efforts in these cities. There isn’t a blueprint to follow to create an entrepreneurial ecosystem that puts founders of color at the center. But by leveraging existing relationships and networks, knowledge from grant programs and investments, communications platforms, and thought leadership from partners, they aim to provide a roadmap that leads to a national infrastructure that supports the start and growth people of color-founded businesses.

Rockefeller Foundation The Rockefeller Foundation’s mission — unchanged since 1913 — is to promote the well-being of humanity throughout the world. Today the Foundation advances new frontiers of science, data, policy, and innovation to solve global challenges related to health, food, power, and economic mobility. As a science-driven philanthropy focused on building collaborative relationships with partners and grantees, The Rockefeller Foundation seeks to inspire and foster large-scale human impact that promotes the well-being of humanity by identifying and accelerating breakthrough solutions, ideas and conversations.

Surdna Foundation seeks to foster the creation of an inclusive and equitable economy in which people of color can maximize their potential as leaders, creators and innovators across sectors. Surdna believes that everyone’s economic well-being improves when all communities are empowered to participate on equal footing, and seeks an economy that truly works the same for everyone. Through strategic grantmaking, program-related investments, partnerships and field building, Surdna hopes to elevate communities of color across income and class.

Where Do We Go From Here?

Many cities are failing to benefit from the success and exponential impact on local innovation and wealth creation that high-growth founders of color can stimulate. Activating the relationships that make it possible for these entrepreneurs to succeed will increase the capacity of each city to build the entrepreneurial ecosystems necessary to meet the needs of founders of color and the ecosystem at large.

While we’ve wrapped up the (SU)3 cohort period, the work started in these three cities continues. They will continue supporting entrepreneurs, creating new capital structures that stand in the friends and family gap, and widening the path to early capital that allows local and national investors like me to discover and back the best entrepreneurs of color from their cities.

(SU)3’s successes and lessons learned around breaking down the barriers to capital, strengthening public policy, and expanding networks and technical assistance by this cohort will provide cities around the country with tested and adaptable approaches they can adopt to increase business dynamism, inclusion, and innovation in their own ecosystems.

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Building Inclusive Ecosystems: Reflections from HBCU@SXSW [PODCAST]

This March, we joined OHUB in Austin for their signature program, HBCU@SXSW, where African American, Pan Asian, and Latinx students are sponsored to gain immersive exposure, interactive learning opportunities and direct access to paid summer internships and early career roles.

Rodney Sampson, the founder of OHUB, welcomed us to HBCU@SXSW, where we met and interviewed professionals and executives of corporations focused on operationalizing racial equity. All of our interviews are featured in this podcast series, Planning for the New Majority: A collection of stories from OHUB@SXSW19.

Check out episodes one and two!

Our final episode, “Inclusive Ecosystems,” features Rodney Sampson from Opportunity Hub, Dell Gines from the Federal Reserve Bank of Kansas City, Catarina Schwab from NPX, and Ben Hect from Living Cities. Listen to learn how racial equity can be embedded into the process of creating a network of support for founders of color and the role that both private and institutional investors can play to accelerate this process.


In the podcast, Rodney and Dell share the value of cross-sector relationships such as their own. Check out their report, Building Entrepreneurship Ecosystems in Communities of Color, informed by their experiences in different sectors.

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