Pitching Your Place of the Future to Next Gen Talent

Why one city decays and another thrives can sometimes seem random. So, trying to foresee downrange why the future will happen in City A and not City B is hard.  Moreover, to imagine that there is one formula that all 7.8 billion of us should adhere to, wherever it is we live, is clearly nonsensical.

In our work, we study, research, and rank places to determine what the best practices are to increase economic prosperity, social equity, and quality of life. Ultimately, the question we want to answer is: What is it that makes a city a place of the future?  In our research, one thing has become clear to us: next-gen talent is the fuel for the future of place. And by extension, jobs of the future will happen in places of the future.

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